A clearer perspective on product design.
Using deep user empathy and sharp problem-solving to turn complex ideas into intuitive products.
I design products that feel calm, respect your time, and quietly work.
My path goes from marketing to UX to Product Design. Today, I lead design at PwC and build side projects focused on AI and wellbeing.
I care deeply about craft, but also about what makes it possible: information architecture, design systems, and team decision-making.
Timeline
A slow, deliberate path from stories to systems.
2014–2017
Understanding people through marketing
I started in marketing, learning to listen to audience needs, align with business goals, and turn raw insights into compelling stories.
2017–2019
Discovering UX
Building campaigns made me curious about what happened after the click, how people actually interacted with the things we built.
2019–2022
From screens to systems
UX shifted my focus. I grew less interested in isolated screens and more fascinated by how products function as a cohesive whole.
Since 2022
Designing products at scale
At PwC, I collaborate with cross-functional teams on complex enterprise products, balancing human needs with technical and business constraints.
Currently
Currently, I'm designing digital products at PwC, building Continuum on the side, and writing about product design, AI and the things we're still figuring out.