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AI / CONSUMER

Product concept

Sift

An AI layer that helps people decide what to keep, delete and rediscover in their photo and video libraries.

Sift cover

The “what if?”

What if your camera roll felt like a curated archive instead of a landfill?

The idea

We take more photos than ever and look at fewer of them. Libraries grow into noise: duplicates, screenshots, blurry bursts burying the moments that actually mattered. Sift explores how AI could help people triage that mess with judgment · surfacing what's worth keeping, suggesting what to let go, and making rediscovery feel deliberate instead of accidental.

Where it stands

Status: product concept. There's a clear problem framing and early thinking on the experience, but no prototype or technical validation yet.

Deep dive

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